Developing the organization's sensemaking capability: Precursor to an adaptive strategic marketing response

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Sensemaking is the process through which people work to understand issues or events that are novel, ambiguous, confusing, or in some other way violate expectations. As an activity central to organizing, sensemaking has been the subject of considerable research which has intensified over the last decade. We begin this review with a historical overview of the field, and develop a definition of se...

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ژورنال

عنوان ژورنال: Industrial Marketing Management

سال: 2007

ISSN: 0019-8501

DOI: 10.1016/j.indmarman.2006.05.008